Episode 81: Driver Data and Its Impact on Retention, with Becca Mathews

Becca Matthews is a Sales Executive for Stay Metrics, a company specializing in helping carriers better understand their drivers’ expectations and needs. Becca joins the Recruit and Retain: Trucking Edition podcast to share how her company helps carriers better understand their drivers, and how that information can be used to dramatically decrease turnover.

What you’ll learn about in this episode:

  • How Stay Metrics is one of the top driver retention firms in the industry, tracking driver data and engagement to help carriers decrease turnover
  • What driver satisfaction information was contained in the recently-released “Stay Data Story” press release
  • Why drivers with six months or less in the industry and drivers 41-60 in age seem to have an increased likelihood of leaving their carriers
  • How Stay Metrics gathers the information they track, and why that information is useful to recruiters to clear up any misunderstandings with drivers
  • Becca shares specific examples of how the Stay Metrics information can be used to clarify the carrier’s messaging to drivers
  • How Stay Metrics looks at how drivers view the work they do, the relationships they have at work and their work-life balance
  • Why it is important to help new drivers understand your culture by connecting them with other drivers and build friendships within your company
  • Why drivers not knowing the name of their recruiters is a clear red flag that relationships aren’t being built successfully at your company
  • Why Becca believes a change in how recruiters are paid is coming, and why she believes recruiters are a valuable piece of the retention process
  • What kinds of results carriers are seeing when using Stay Metrics’ data to streamline and improve their recruiting and retention processes

Additional resources:

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