Episode 116: How to Activate Your Passive Driver Referral Program

Do you struggle with your driver referral program?

Do you have the most awesome carrot in place – like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it’s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they’re a carrier with 400 trucks).

So why don’t passive driver referral programs work better? Why don’t they yield larger dividends?

In this episode of Recruit and Retain Chad discusses why a passive referral program doesn’t work. More importantly why, if you want to take advantage of referrals, you can’t leave the task of referring up to the drivers alone.

“And I think there is a problem with ongoing awareness. Drivers don’t think about this on a daily basis. And companies aren’t promoting it on a daily basis. I think that’s a marketing problem.”


  • The problem with passive driver referral programs
  • How to create an active driver referral program
  • Training drivers in sales tactics to get more referrals
  • How to take advantage of a “thank you”
  • Getting referrals from introverts
  • Using technology to manage driver referral programs
  • The ROI of a driver referral program

  • Email – chendricks@brandoutcomes.com
  • LinkedIn – linkedin.com/in/chadhendricks
  • Cell – 920-371-2101

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