Is Driver Loyalty a Thing of the Past? Chad Hendricks solocast

Episode 94: Is Driver Loyalty a Thing of the Past? Chad Hendricks solocast

In today’s solo episode, Chad discusses the challenge of high turnover among drivers in the trucking industry, and asks whether driver loyalty really is a thing of the past. Chad asserts that the “currency” of retention and loyalty is trust, and how trust can be earned in a culture that lives up to its values and beliefs.

What you’ll learn about in this episode:

A look into the past to explore how we got to the present situation
How trust is built by sharing common values and beliefs
How drivers have historically not been rewarded for sticking with an employer long-term
How to structure benefits as rewards for staying loyal instead of punishments
Earning loyalty without having to buy it
How the ease of changing jobs raises the “cost” of loyalty
The tools recruiters can use to identify—or create—loyal drivers
External and internal forces that threaten the values and beliefs of our companies and employees
The message sent to employees when leaders fails to address challenges
Programs that can be used to get feedback from drivers that would otherwise never be heard
How leadership can—and must—build a culture of trust and loyalty