Episode 94: Is Driver Loyalty a Thing of the Past? Chad Hendricks solocast

In today’s solo episode, Chad discusses the challenge of high turnover among drivers in the trucking industry, and asks whether driver loyalty really is a thing of the past. Chad asserts that the “currency” of retention and loyalty is trust, and how trust can be earned in a culture that lives up to its values and beliefs.

What you’ll learn about in this episode:

  • A look into the past to explore how we got to the present situation
  • How trust is built by sharing common values and beliefs
  • How drivers have historically not been rewarded for sticking with an employer long-term
  • How to structure benefits as rewards for staying loyal instead of punishments
  • Earning loyalty without having to buy it
  • How the ease of changing jobs raises the “cost” of loyalty
  • The tools recruiters can use to identify—or create—loyal drivers
  • External and internal forces that threaten the values and beliefs of our companies and employees
  • The message sent to employees when leaders fails to address challenges 
  • Programs that can be used to get feedback from drivers that would otherwise never be heard
  • How leadership can—and must—build a culture of trust and loyalty

How to connect with Chad:

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