Social Media and Trucking, with Jaclyn Barker

Episode 76: Social Media and Trucking, with Jaclyn Barker

Jaclyn Barker is the social media manager and a driver recruiter for CHASER LLC. Jaclyn talks with host, Chad Hendricks about her perspective of recruiting for a smaller carrier, including the advantages she can offer drivers and the disadvantages a smaller carrier has trouble competing with their large competitors over.

What you’ll learn about in this episode:

How Jaclyn got involved in the trucking industry immediately after attaining her Bachelor’s degree in communications and media
What steps Jaclyn has taken in her role to acquaint herself with the trucking industry
What observations Jaclyn has made about drivers, their wants, and the relationships she has been able to develop
What platforms Jaclyn uses for her outreach, including Facebook, LinkedIn, and Pinterest
Why Jaclyn tailors her posts based on the platform she is posting to, and how she handles Twitter
How Jaclyn uses social media to form good working relationships with other trucking companies and develop a friendly reputation for CHASER
What process Jaclyn uses to develop the content she posts, and how she uses a content calendar to manage her postings
What driver engagement methods Jaclyn uses to get her drivers involved in the outreach programs
What advantages a smaller carrier offers drivers, and why the biggest struggle to compete with big carriers is in driver pay