Episode 66: Stand-Out Recruiting Tips, with Nick Lacy and Alicia Flodder

Crum Trucking strives to identify and understand the unique needs of each customer, and go beyond the expected in meeting those needs, therefore, everything we do must be of high quality. We must maintain a modern logistics focus, discovering innovative solutions to improve our customers’ transportation processes and maintain competitive prices. Customers’ needs must be serviced promptly, accurately and economically.

What you’ll learn about in this episode:

  • Why Nick believes it’s helpful for recruiting to share vital statistics about drivers at his company
  • What Nick is doing differently during the application and orientation process, including rapid response
  • Why “home time” is a major determining factor for whether a prospective driver will be a good fit
  • How Alicia works to minimize the processing and application time, to get the driver hired as quickly as possible
  • How orientation works and is designed to make the onboarding experience as smooth as possible for drivers
  • How Nick and Alicia coordinate their efforts for a retention follow-up process, with set times to check in with the drivers
  • How technology has helped Nick identify issues with drivers and customize solutions for them
  • What methods have served Nick well for lead generation and reaching out to prospective drivers
  • How their targeted Facebook advertisements work, and why Nick strives for 3-minute turn-around time
  • How their word-of-mouth referral programs work, and what specific incentives they offer through them

Additional resources:

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