Retention Efforts With a Personal Touch, with Shelley Fireoved

Episode 67: Retention Efforts With a Personal Touch, with Shelley Fireoved

Shelley is responsible for sourcing, attracting and recruiting professional Class A CDL drivers for over-the-road positions as well as maintaining driver DOT files. Responsibilities also include driver/employee relations, advertising, and marketing including social media.

What you’ll learn about in this episode:

How Shelley got involved in the transportation industry, and why she loves her career and working with the drivers
How Dick Lavy Trucking keeps their driver turnover numbers low through understanding their drivers better
How the Dick Lavy Trucking driver pay structure works, and what extra incentives they offer
How innovative driver referral incentives have drastically helped their hiring leads and recruiting efforts
Why Dick Lavy Trucking doesn’t offer dedicated routes but does offer home-weekly routes
Why having many office staff married to drivers helps Dick Lavy Trucking interact with their drivers in a more productive way
How the onboarding and orientation process works, and how it helps show the drivers how stable the company is
Why their orientation classes are limited to 1-4 drivers, and why they try to get their drivers on the road quickly
What information is communicated to drivers during the orientation period, and why honesty is key
Why Shelley refers drivers who aren’t a good fit for her company to other recruiters within her peer network