Episode 67: Retention Efforts With a Personal Touch, with Shelley Fireoved

Shelley is responsible for sourcing, attracting and recruiting professional Class A CDL drivers for over-the-road positions as well as maintaining driver DOT files. Responsibilities also include driver/employee relations, advertising, and marketing including social media.

What you’ll learn about in this episode:

  • How Shelley got involved in the transportation industry, and why she loves her career and working with the drivers
  • How Dick Lavy Trucking keeps their driver turnover numbers low through understanding their drivers better
  • How the Dick Lavy Trucking driver pay structure works, and what extra incentives they offer
  • How innovative driver referral incentives have drastically helped their hiring leads and recruiting efforts
  • Why Dick Lavy Trucking doesn’t offer dedicated routes but does offer home-weekly routes
  • Why having many office staff married to drivers helps Dick Lavy Trucking interact with their drivers in a more productive way
  • How the onboarding and orientation process works, and how it helps show the drivers how stable the company is
  • Why their orientation classes are limited to 1-4 drivers, and why they try to get their drivers on the road quickly
  • What information is communicated to drivers during the orientation period, and why honesty is key
  • Why Shelley refers drivers who aren’t a good fit for her company to other recruiters within her peer network

Additional resources:

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