Episode 14:  How to Manage Your Media Budgets, with Shelly Hendricks

Shelly Hendricks is a leader who is highly driven to provide solutions. If there’s a need, she’ll dive in, figure it out, and develop a strategy to solve it, in both the short- and long-term. She’s big-picture thinker with an eye for details and has an innate sense about how things need to be. You can trust that whatever Shelly puts her mind to, it will get implemented at a high level.

“If the first time a driver hears of you is the day they’re looking for a new company, you’re not going to have as much success as the company whose name they’ve heard for the last two months.”

– Shelly Hendricks

What you’ll learn about in this episode:

  • How we’re able to help companies get the same or better results with the same or less media budget
  • Why spending a little bit of money on a wide range of media buys isn’t going to yield strong results
  • Why you need to spend a certain amount of money and let it run for a certain amount of time on any given platform to see results
  • Doing the up-front research to find out what media buy is going to be right for you
  • Not falling into the trap of doing what your competitors are doing with media buys
  • How not appearing at the top of the search results could actually get you better leads
  • Why you need to be consistent to get good engagement
  • How to play with audience perception so they think they’re always seeing your ads (even when they aren’t)
  • Why media companies want you to spend all of your budget with them and why you should work with an agency that has your best interests at heart

Ways to contact Shelly:

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