Episode 23:  Company Values Workshop

Chad Hendricks is an entrepreneur at heart with a natural attraction to new ideas. Generating innovative ideas and seeing potential in concepts is his passion but his greatest satisfaction comes from seeing a project come to life. From creating stronger workplaces to validating a new business venture, Chad thrives on variety and challenge.

“Your goal should be to stand out from every other trucking company. If your job postings match everybody else’s, change it to match your unique values.”

– Chad Hendricks

What you’ll learn about in this episode:

  • Differentiating your company from other trucking companies so you stand out in the minds of drivers
  • Why you need a plan for tracking the success of your marketing efforts
  • Driver shortage: an industry problem that doesn’t have to be a problem for your company
  • The elements of most trucking job postings that make them all look the same
  • Safety: why this is no longer a benefit that you can offer drivers and has become a bare minimum requirement
  • Why you’re turning people away by putting driver requirements in your job ads (and why what they require from your company is more important than what you require of them)
  • Figuring out what your company believes in, changing your operations to match those beliefs, and then communicating those beliefs to current drivers and recruits
  • Vision, values, and brand: how to separate your company from your competition by focusing on these in every area of your business

Ways to contact Chad:

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