Company Values Workshop: Part 2

Episode 24: Company Values Workshop

Chad Hendricks is an entrepreneur at heart with a natural attraction to new ideas. Generating innovative ideas and seeing potential in concepts is his passion but his greatest satisfaction comes from seeing a project come to life. From creating stronger workplaces to validating a new business venture, Chad thrives on variety and challenge.

“When you change your operations to fit your values, that will immediately help you with both your retention and your recruitment.”

– Chad Hendricks

What you’ll learn about in this episode:

Finding and establishing your true values: the first step in differentiating your marketing messages and hiring new drivers
How to run the company values meeting and who should be a part of it
Why you need the leaders in your company to share stories of experiences that have impacted them (and how to get them to share these stories)
The kinds of questions you should ask during the story sharing process and how to ask them to get people to share more
Looking for patterns in the stories people share to start finding common values
As a group, coming up with the themes that are most important to each individual (and why the individual has to agree with the group’s assessment)
Why each member needs to rank their values from most important to least important
Finding common themes throughout the group to come up with company values
Creating a vision statement based on the values
Operationalizing your company values to figure out what needs to change your operations to fit your values
Rebranding using your company values so your trucking company doesn’t look like every other company