Episode 136: Measuring Metrics and Engaging With Drivers in a Downmarket
In this special episode of Recruit and Retain, coming from the FreightWaves Carrier Summit, Chad talks with Max Farrell, CEO and co-founder of WorkHound, the real time feedback platform for over 35,000 drivers across the US. Companies in the trucking industry use WorkHound to help improve their driver retention.
But just how do you engage with drivers during a downmarket? What can you do to weather the current storm?
“There aren’t best practices about how to connect with drivers you had to lay off in the middle of the pandemic. And so you have to try new things right now and experiment and innovate on the fly, because there’s no manual for this.”
In this insightful episode, Chad and Max share lots of easily implementable tips to help carriers continue to grow despite the recession: from knowing what KPIs carriers should be measuring, to how to engage with drivers during a pandemic, and building a driver alumni network.
WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:
- The issue of measuring vanity metrics
- The metrics that show the retention of quality drivers
- Understanding turnover to reduce it
- Recruitment tactics to engage in a down market
- Soft layoffs and building an alumni program
- Pay for retention, not just recruitment
HOW TO CONNECT WITH MAX FARRELL: