Recruiting for a Brand New Carrier, with Alyssa Muzzarelli

Episode 78: Recruiting for a Brand New Carrier, with Alyssa Muzzarelli

Alyssa Muzzarelli is a recruiter for Wider Group. Alyssa specializes in helping drivers to plan routes around needed time off and home life needs. Alyssa joins the Recruit and Retain: Trucking Edition podcast to share how her work as a recruiter and driver advocate are helping Wider Group rapidly grow.

What you’ll learn about in this episode:

How Alyssa found her way into recruiting for the trucking industry by leaning into her strengths
Why Alyssa began recruiting for Wider Group after working for a major national retailer and realizing she was unhappy with her role
How Alyssa came to Wider Group when it was a brand new company, and how her duties at the company came to be defined over time
How Alyssa is using social media and technology for lead generation, advertising and recruiting
What skills Alyssa believes are necessary to be a great recruiter, and why knowledge of your company and its processes helps
How Alyssa recruits owner-operators, and why building trust and providing open and honest communication is key
How Wider Group works with drivers to plan routes around needed time off and home life needs
Why Wider is one of the best-paying carriers in its Chicago operating area, and how good pay and fairness are key to their retention
Why Alyssa sees her role as an advocate for the drivers who work for Wider Group, and how Wider Group is expanding through the success of their recruitment
How Alyssa works to overcome driver issues, and why following up after the hiring process is key