Episode 144: Creating Technology & Marketing Tactics For Driver Recruiting with Josh Spaccarotella
If, like a lot of carriers, you are struggling to find and recruit drivers right now, then don’t miss out on this latest episode of Recruit and Retain with Josh Spaccarotella, IT and Marketing Manager at LGT Transport.
Recruiting drivers for a typical trucking company is probably the hardest it’s ever been. So how do boutique, niche carriers handle recruiting new drivers in the current climate? What are they doing that you might need to implement?
And they don’t get more niche than LGT Transport – an industry leader for cryogenic and specialty gas transportation.
“We are the best at what we do, within a highly specialized area, there’s not a lot of places to go, but there’s still a lot that we can do to make it the best experience for our customers and for our drivers and for everybody working with LGT.”
So what are LGT Transport doing to provide the best experience they can to customers and drivers alike?
Building custom technology and increasing their marketing budget.
How are they building a custom TMS and what new technology are they implementing to make attracting and onboarding new drivers easier? And why are they designing a new customer portal? How are they increasing their online marketing efforts?
Download and listen to this episode to find out more!
WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:
- How to be the best in your niche
- Building a custom transportation management system
- Mobile application for drivers
- Creating a better experience for customers and drivers
- Online marketing to bring in drivers
- Navigating Google Ads
HOW TO CONNECT WITH JOSH SPACCAROTELLA: